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Brands are the top-level container for everything in Autoposting. Every post, clip, carousel, and AI agent belongs to a brand — isolating connected accounts, timezone defaults, and team access per client, product, or persona.
Choose your brand slug carefully — slugs are unique per organization and cannot be changed after creation.

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Properties

FieldTypeDescription
namestringDisplay name shown across the dashboard
slugstringURL-safe identifier, unique per org (e.g. acme-corp)
platformsstring[]Enabled platforms: x, linkedin, youtube, instagram, threads
timezonestringIANA timezone for scheduling defaults (e.g. America/New_York)
positionnumberSort order in the brand list
clipTemplateDefaultsobjectDefault caption preset, platform presets, and aspect ratios for clip renders

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Create a Brand

curl -X POST https://app.autoposting.ai/api-proxy/brands \
  -H "Authorization: Bearer sk_your_api_key" \
  -H "Content-Type: application/json" \
  -d '{
    "name": "Acme Corp",
    "slug": "acme-corp",
    "timezone": "America/New_York",
    "platforms": ["x", "linkedin"]
  }'

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Connect Platforms

Each brand connects to one or more social accounts via OAuth. A single brand can hold multiple accounts on the same platform.
1

Open Connected Accounts

Navigate to the brand from the sidebar, then click Connected Accounts.
2

Select a platform

Click the platform tile — X, LinkedIn, Instagram, Threads, or YouTube.
3

Complete OAuth

Grant the requested scopes on the platform’s authorization page. Tokens are encrypted at rest and refreshed automatically before expiry.
Instagram requires a Business or Creator account linked to a Facebook Page. Personal Instagram accounts cannot be connected.
PlatformAuth ProtocolNotes
X (Twitter)OAuth 2.0 PKCE + OAuth 1.0aDual-flow for media uploads
LinkedInOAuth 2.0Separate credentials for personal vs. org pages
InstagramBusiness LoginRequires Facebook Page link
ThreadsGraph APISeparate from Instagram auth
YouTubeGoogle OAuth 2.0Requires channel with upload permissions

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Team Permissions

Members can hold different roles per brand — Editor on Brand A, Viewer on Brand B.
RoleCreate PostsSchedulePublishConnect AccountsBrand Settings
OwnerYesYesYesYesYes
AdminYesYesYesYesYes
EditorYesYesYesNoNo
ContributorYesNoNoNoNo
ViewerNoNoNoNoNo
Use permission groups to define reusable access sets and assign members to a group instead of configuring per-brand access manually.

Posts

Publish to every connected platform on a schedule.

Platforms

OAuth flows, token lifecycle, and platform capabilities.

AI Agents

Agents inherit brand timezone and connected accounts.

API Reference

Full endpoint reference for brand management.