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Posts are the core publishing unit. Write once, target multiple platforms, and Autoposting handles per-platform delivery, retries, and status tracking independently — so a failure on one platform never blocks another.

Status Lifecycle

Create and Schedule a Post

Omit scheduledAt to publish immediately — the post enters validating directly.

Platform Options

Publish threads by passing the thread array — each item becomes a chained reply.
Supports polls via a poll object with options (2–4 strings) and durationMinutes.

Scheduling

Pass an absolute ISO 8601 datetime in scheduledAt. Schedules are evaluated in the brand’s configured timezone but stored in UTC.
A cron runs every minute to move scheduled posts whose scheduledAt has passed into validating. Expired tokens cause failure at validation — not at publish time.

Retry Failed Posts

When a post is failed or partial, retry only the failed platforms without recreating the post.

AI Tools

Rewrite — adjust tone or improve quality without changing meaning:
Score — rate text for likely engagement. Returns hook, retention, clarity, visual (each 0–100) plus viralityScore.

Media Attachments

Upload files via POST /media/presign to get a presigned URL, then reference the returned URL in your post’s media array.
Platform constraints differ: X allows up to 4 images or 1 video; Instagram Reels require video; YouTube requires exactly 1 video. Posts violating these constraints fail at validating.

Platforms

Character limits, media rules, and OAuth for each platform.

Brands

Every post belongs to a brand with its own connected accounts.

Clips

Publish rendered video clips directly as scheduled posts.

Webhooks

Get notified when posts publish, fail, or change status.