Status Lifecycle
Create and Schedule a Post
scheduledAt to publish immediately — the post enters validating directly.
Platform Options
- X (Twitter)
- LinkedIn
- Instagram
- Threads
- YouTube
Publish threads by passing the Supports polls via a
thread array — each item becomes a chained reply.poll object with options (2–4 strings) and durationMinutes.Scheduling
Pass an absolute ISO 8601 datetime inscheduledAt. Schedules are evaluated in the brand’s configured timezone but stored in UTC.
A cron runs every minute to move
scheduled posts whose scheduledAt has passed into validating. Expired tokens cause failure at validation — not at publish time.Retry Failed Posts
When a post isfailed or partial, retry only the failed platforms without recreating the post.
AI Tools
Rewrite — adjust tone or improve quality without changing meaning:hook, retention, clarity, visual (each 0–100) plus viralityScore.
Media Attachments
Upload files viaPOST /media/presign to get a presigned URL, then reference the returned URL in your post’s media array.
Platforms
Character limits, media rules, and OAuth for each platform.
Brands
Every post belongs to a brand with its own connected accounts.
Clips
Publish rendered video clips directly as scheduled posts.
Webhooks
Get notified when posts publish, fail, or change status.

